A Greener Roll up the Rim

Here is a letter I wrote to Tim Hortons today regarding a more green Roll up the Rim... What do you think? What are your ideas/opinions?? 

"Tim Hortons
874 Sinclair Road

Oakville, ON L6K 2Y1

To whom it may concern:

Being a Tim Hortons customer, I get pretty excited when Roll up the Rim season comes around, as do many Canadians. It gives us Canadians something to look forward as these last few weeks of winter drag out. Although this year I was a little disappointed in the set up of Roll up the Rim.

I use a travel mug regularly (along with many others) as it is one way in which I reduce my carbon footprint. When I asked a Tim Hortons employee what they do for us travel mug users, she simply replied, "We give you a cup to roll up". Does this not completely defeat the purpose of bringing my travel mug? If I'm going to roll the rim of a cup up and chuck it right away, I might as well use it at the least.

I guess a simple answer would be to not take the cup. But during Roll up the Rim season, that's not an option! I might as well just not buy coffee and make it myself.

In this day and age, it only makes sense that we are leaning towards sustainable development and more green business practices. Rather than wasting an entire cup, why not have scratch cards for those who bring in travel mugs (or something of that form)? Better yet, why not give customers who bring in travel mugs double the chances of winning as an incentive to reduce waste?

Being such a large corporation in Canada, you as a company have the power to make these positive changes, not only for our planet, but for both my future and yours (and ALL of your customers/employees).

Thanks for your time,

Michelle Langdon"